Facebook & Instagram ads
Prospecting and remarketing with creative that matches the feed, not a banner leftover.
Social Media Ads
Paid social on the platforms your buyers actually use — Facebook, Instagram, LinkedIn, and X — measured on leads, not likes.
Paid media · WB
Creative that earns the click.
Social Media Ads/Paid media/Facebook & Instagram ads/LinkedIn ads/X ads/Creative testing/Audience & exclusion design/WB DIGITECH/
Social Media Ads/Paid media/Facebook & Instagram ads/LinkedIn ads/X ads/Creative testing/Audience & exclusion design/WB DIGITECH/
01 — Why it matters
Why this work matters
Social ads are how you reach people who are not searching yet.
Social ads are how you reach people who are not searching yet. They only pay back if creative, audience, and landing page agree. We run accounts against conversion events, with geography and language set to the market you sell in.
02A feed is not a search box. The creative has to earn the stop. Teams that recycle banner leftovers into a square usually pay for curiosity clicks that bounce. Testing is how you find the hook that belongs in that feed — not a single ‘hero’ ad you never retire.
03Platform choice is a buyer question. LinkedIn for job-title targeting, Meta when the journey starts in the feed, X when the conversation is already there. We will not run all four because a menu said so.
02 — Included
Hover a line. The mix is not a package — it is a stack.
LinkedIn ads
B2B where job title and industry targeting is the point.
X ads
When the conversation and the buyer overlap on that network.
Creative testing
Angles, not twenty colour variants of the same line — winners iterated, losers archived.
Audience & exclusion design
Who should never see the ad is as important as who should. We build that list on purpose.
03 — Closer
How creative testing actually works
We start with a small set of angles — offer, proof, objection, demonstration — not twenty colour variants of the same line. Each angle gets a fair sample against the same audience and the same conversion event. Winners get iterations; losers get archived with a note, not quietly left spending.
Fatigue is expected. A hook that converted last month will dull. We plan replacements before the cost per lead drifts, and we keep the landing page in the same conversation as the ad so the test is about the message, not a mismatched URL.
Reporting names the angle, the audience, and the cost to a qualified lead. You should be able to decide what to scale without reading a 40-row breakdown of placements.
04 — Process
Drag the reel.
scroll →
01
Pick the platform that matches the buyer
Not every brand needs all four. We start where intent is cheapest to test.
02
Write the angles before the pixels
Offer, proof, objection — then creative. A pretty ad with no angle is still a guess.
03
Launch small, read conversion
A few honest tests beat a large budget on the first hook that happens to get clicks.
04
Scale what converts, replace what fatigues
Budgets follow cost per qualified lead, with a replacement plan before the hook goes stale.
We have had sustained growth ever since we've been with WB DIGITECH! They're just very knowledgeable on what they do and they're people of integrity.
Jeff Vosburg — General Manager / Ready Seal
05 — Why us
We do not treat ads as a placement problem with leftover images. Angles get tested; fatigue gets planned for. The landing page stays in the same conversation as the hook.
06 — Ask
No. Ads buy distribution. Organic is the always-on presence. Many clients need both; the briefs are different.
07 — Next
Talk.
A strategist replies within one business day — no spam, no automated sequence.