Gulf Retail Co.
The Results
+218%
Online orders (YoY)
+162%
Paid media ROAS
+41%
Add-to-cart rate
2.8×
Repeat purchase lift
Project Overview
Gulf Retail Co. is a multi-brand eCommerce retailer across the GCC. Their catalog traffic was growing, but orders and paid efficiency lagged — campaigns and landing experiences weren’t connected.
WB DIGITECH rebuilt the paid social creative system, tightened audience segmentation, and shipped landing-page CRO so every click had a clearer path to purchase.
Within the first quarter, order volume and ROAS moved together — not as vanity traffic spikes.
These are results generated over 12 months of continuous creative testing, landing-page iteration, and media optimization.
- Paid social creative testing cut CPA while increasing order volume 218% year-over-year.
- Landing-page CRO lifted add-to-cart by 41% on priority collections.
- ROAS improved 162% as wasted spend was redirected into proven angles.
- Retention flows and audience exclusions improved repeat purchase rate by 2.8×.
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