Custom builds
When a theme cannot do the job without fighting it.
Engineering behind the design — performance, CMS, integrations, and the unglamorous work that keeps a site fast.


Web & brand · WB
Built to be crawled, fast to use.
Web Development/Web & brand/Custom builds/CMS & hosting/Performance/Integrations/Accessibility & semantics/WB DIGITECH/
Web Development/Web & brand/Custom builds/CMS & hosting/Performance/Integrations/Accessibility & semantics/WB DIGITECH/
01 — Why it matters
A beautiful design on a slow stack still loses the lead.
A beautiful design on a slow stack still loses the lead. Development is how the site stays maintainable, indexable, and quick on the networks your visitors actually use.
02Over-engineering a brochure site is its own failure mode. We pick the smallest stack that fits the jobs of the site, then build against the templates already designed — not the other way around.
03The unglamorous work after launch is what keeps the design you paid for: updates, monitoring, and a CMS someone on your team can actually use without calling us for every comma.
02 — Included
Hover a line. The mix is not a package — it is a stack.
When a theme cannot do the job without fighting it.
A stack your team can update without calling us for every comma.
Core Web Vitals and real-world load on mobile connections.
Forms, CRM, analytics, and the APIs the site actually needs — not a plugin zoo.
Markup and contrast that hold up for real users, which also happens to help crawl quality.
03 — Closer
WordPress when the team needs a familiar CMS. Other stacks when the product is not a brochure. We will not bolt a headless architecture onto a five-page site because it is fashionable, and we will not force a theme to do jobs it cannot without fighting it.
Performance is measured on mobile connections, not an office fibre line. Core Web Vitals on the templates that already get traffic matter more than a perfect Lighthouse score on a staging URL nobody uses.
Handover includes how to publish and what ‘healthy’ looks like. If monitoring is not in the scope, we say what you are buying — and what you are not.
04 — Process
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01
We do not over-engineer a brochure site.
02
Development follows the design system, not the other way around.
03
Analytics, forms, and the error states people actually hit.
04
You should know how to publish and what ‘healthy’ looks like.
We have had sustained growth ever since we've been with WB DIGITECH! They're just very knowledgeable on what they do and they're people of integrity.
Jeff Vosburg — General Manager / Ready Seal
05 — Why us
We push back on architecture that delays a useful site. Complexity has to earn its place against the jobs of the pages.
06 — Ask
No. WordPress when it is the right CMS; other stacks when the product needs it.
07 — Next
Talk.
A strategist replies within one business day — no spam, no automated sequence.