Campaigns
Launches and offers with a single job per send.
Email Marketing
Lifecycle and campaign email that respects the inbox — offers, nurture, and reporting against clicks that become conversations.
Content · WB
Sequences people finish.
Email Marketing/Content/Campaigns/Nurture/Welcome & onboarding/List hygiene/Templates that survive the inbox/WB DIGITECH/
Email Marketing/Content/Campaigns/Nurture/Welcome & onboarding/List hygiene/Templates that survive the inbox/WB DIGITECH/
01 — Why it matters
Why this work matters
Email is still one of the few channels you own.
Email is still one of the few channels you own. We write and structure programmes that do not read like a blast from 2014.
02A rented or rotting list is not a programme. We would rather clean and write one job per send than spray a catalogue at people who forgot they subscribed.
03Open rates without pipeline are a vanity metric. We report on replies and conversions — the emails that earned a conversation, not just a preview-pane glance.
02 — Included
Hover a line. The mix is not a package — it is a stack.
Nurture
Sequences for people who are not ready to talk this week.
Welcome & onboarding
The first sends after a subscribe — where most lists quietly fail.
List hygiene
Consent, bounce handling, and the unglamorous work of not mailing the dead.
Templates that survive the inbox
Layouts that read on a phone, with a plain-text path, not a 900KB image.
03 — Closer
Lifecycle versus the campaign blast
Campaigns are launches and offers with a single job per send. Lifecycle is the quieter work: welcome, nurture, and the sequence for people who are not ready this week. Mixing them is how every email starts to sound like a sale.
We work with the ESP you already have when it is fit for purpose. Migrating tools is a project; it is not a prerequisite for better copy and cleaner lists.
List hygiene is part of the work. We will not send to a purchased file. Bounce and complaint rates are how inboxes decide whether the next send arrives.
04 — Process
Drag the reel.
scroll →
01
Clean the list and the promise
We will not send to a rented or rotting list.
02
Map lifecycle versus campaigns
Welcome and nurture are not the same job as a launch. We separate them.
03
Write one job per email
If the email cannot say what it wants, it does not go out.
04
Report on replies and conversions
Open rates without pipeline are a vanity metric.
We have had sustained growth ever since we've been with WB DIGITECH! They're just very knowledgeable on what they do and they're people of integrity.
Jeff Vosburg — General Manager / Ready Seal
05 — Why us
If the email cannot say what it wants, it does not go out. That single rule kills most of the 2014 blast energy.
06 — Ask
We work with the tool you already have when it is fit for purpose.
07 — Next
Talk.
A strategist replies within one business day — no spam, no automated sequence.