Northstar Logistics
The Results
+134K
Campaign reach
+10.5K
Site visits from ads
+273
New page engagements
+72
Event registrations
Project Overview
Northstar Logistics needed awareness and event attendance for a regional trade program — with a lean social budget and a short runway.
WB DIGITECH ran focused paid social for reach and registrations, while the client continued organic posting. Creative and audiences were tuned weekly against cost per result.
In seven weeks the campaign cleared reach, visit, and registration goals without overspending.
These are results generated in seven weeks with a total ad spend of approximately ~$1,600 (including ad spend and post boosting).
- Ads reached 134,462 people with over 288,831 impressions.
- 10,560 link clicks drove measurable site visits from the campaign.
- 72 event responses came from a single two-week flight.
- 273 new page engagements averaged roughly 39 per week.
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