Lumen Apparel
The Results
+546%
Conversion rate
+217%
Paid social conversions
+$100K
Online revenue
+1.4K%
Priority product conversions
Project Overview
Lumen Apparel had strong creative energy but uneven paid conversion and thin organic support for hero SKUs.
We connected creative testing with product-page UX fixes and SEO support around high-intent apparel queries so paid wins could compound organically.
Conversion rate and attributed revenue both moved as friction dropped and messaging matched the offer.
Program results across paid social and supporting SEO experiments over two peak retail seasons.
- Sitewide conversion rate improved 546% after UX and offer clarity work.
- Paid social conversions rose 217% with weekly creative iterations.
- Attributed online revenue added +$100K in the measurement window.
- Priority product conversions scaled 1.4K% versus prior season baselines.
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